With magazines, mail shoots and Sunday Newspapers you are more and more likely to find a free CD or film included for the readers as a incentive to buy the paper. In professional terms this is known as ‘cover mount’ and is impacting the music and film industry as individuals are ‘saved’ from buying the CD or film. Recently Prince announced that he will be giving away his new Planed Earth CD – the first new studio album to be handed out absolutely free. This deal has been hand shook with the Mail on Sunday. Princes fans who were unable to see him at the O2 have this opportunity to buy the album for £1.40.